PUMA X DOWN TO EARTH

Global campaign

SET DESIGN


In March 2021 I got the oppurtinity to be set-designer for a global campaign for Puma (Puma X Down to earth).


The campaign should be youthful and creative with focus on sustainibility. 

In collaboration with art director Sofie Broeng (Softhecreative) I began the first drafts of the mural and after approval I started working on the 2,5x3 meter mural that should be the background for the campaign.

 

 

PROCES

TEAMET


Models: Oliver Lyderik & Claudia Atugonza S. Andersen

Creative director & stylist: Sofie Broeng

Creative Assistent: Victoria Rantzau

Runner: Stephanie Bartholin

Photographer: Rasmus Luckmann

Video: Ludvig Frøkjær Thomsen

Producer: Mathias Juel

Makeup: Emilie Preskou

Nails: NailsnLashes

Set design: Lærke-Maria Schmidt / Atelier 095

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