In March 2021 I got the oppurtinity to be set-designer for a global campaign for Puma (Puma X Down to earth).
The campaign should be youthful and creative with focus on sustainibility.
In collaboration with art director Sofie Broeng (Softhecreative) I began the first drafts of the mural and after approval I started working on the 2,5x3 meter mural that should be the background for the campaign.
Models: Oliver Lyderik & Claudia Atugonza S. Andersen
Creative director & stylist: Sofie Broeng
Creative Assistent: Victoria Rantzau
Runner: Stephanie Bartholin
Photographer: Rasmus Luckmann
Video: Ludvig Frøkjær Thomsen
Producer: Mathias Juel
Makeup: Emilie Preskou
Nails: NailsnLashes
Set design: Lærke-Maria Schmidt / Atelier 095